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hmdzahid2741
Jan 16, 2022
In Welcome to the Forum
Stacy MineEditor at SerpstatIt's no secret that blogs are necessary for effectively promoting your business and building your business image. But what makes a blog successful?We surveyed the top blog publishers to find out how to create a digital marketing blog that will grab attention. Check out this article for new tips for your blog :) I asked our experts to answer questions about their blogs: some general facts, workflow and KPI details, information about content planning, guest posting, and more. They also shared with us their most successful cases and challenges and gave their tips for beginners. So let's get started! :) our readers about your blog, please. When did it appear? What results have you obtained? How many monthly visitors do you have now ? Search Engine Journal was launched in 2003, making it the second oldest publication devoted to all things SEO and search marketing. We currently have around 600,000 to 650,000 visitors per month and 1.1 to 1.2 million page views per month. Additionally, we have approximately 350,000 social media followers. How is the workflow organised: how many people make up your team? How are responsibilities assigned?Our editorial team has 13 members, including two editors dedicated to breaking news coverage. We use Trello and Podio internally to organize our internal content production (articles, webinars, podcasts, etc.). What KPIs do you track and what metrics do you use to gauge blog effectiveness?We track many metrics, including:seen pages organic trafficsharessocial trafficsocial engagement (varies by network)new visits vs previous visitsemail newsletter subscriptions content downloadsincomeHow do you share your blog posts? What platforms do you use for distribution? We Cyprus Mobile Number List mainly promote stories on Facebook, Twitter and LinkedIn. More recently, we experimented on Reddit. Each platform has a unique posting schedule tailored to that network. For example, we try to post high-engagement content on Facebook and post more on Twitter. Who creates a content plan? And how ?I do most of the content planning, but I also get feedback from many of our team members and contributors. Our editorial team is largely self-sufficient, but I will offer them story ideas from time to time.Do you involve guest authors? How? 'Or' What?Yes, we have over 70 regular guest contributors (all of whom are authorities, influencers, and practitioners), plus dozens of other ad hoc contributors. We have a private Facebook group for SEJ Contributors, where I pitch a batch of ideas once or twice a month (or as more pressing ideas arise). Many of our contributors also come up with their own topics/ideas for articles.Share your most successful cases: which posts were the most popular, which marketing strategy was the most effective ?Ebooks are something that has worked really well for us. I'll highlight an example from last year, our SEO 101 ebook . Winner #1:It was sponsored, so we made money from it.Win #2 : It has been downloaded over 10,000 times.Winner #3: All 18 chapters were repurposed into articles, all collected on our landing page.Victory #4: Chapters have attracted over 100,000 views (and growing).Winner #5 : Chapters got over 25,000 shares on social media.Earn #6 : Chapters earned over 1,000 links.Victory #7: We now rank for many of the keywords any SEO-focused site should rank for.What's also great about big content like this is that once you define your process, it becomes repeatable. So every time you do it, you learn and further optimize your process.What challenges do you often encounter? Which processes are exemplary?Two big challenges are:1. The content is not up to our standards. We want to publish only the highest quality content possible. Everything should help or be useful to our audience. Unfortunately, not all submitted articles are published. My hope is that rejection helps contributors learn and improve their writing - and, in most cases, it does. Also, it helps protect their personal brand - they shouldn't want something that makes them look bad. Ultimately, we want them to look good, because that helps SEJ look good. And when SEJ looks good, it looks even better for having its content published on it.2. Duplicate. Although this is not a big problem, it does occur from time to time. That is, a contributor will submit an article that covers substantially the same topic as another article that someone else has signed up for, or will compete with another SEJ article that already ranks well on the same subject. Basically, this message, while good, is doomed. The key is always differentiation. If you are a writer, ALWAYS make sure your post has a different angle if the topic has already been covered on the site you are writing for. If you're the editor, don't be afraid to tell the author that, while it's great, you've already published a similar article. Again, this is a learning experience for the contributor.
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