Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes:
1. Business Summary
marketing plan business summary templateIn a marketing plan, your Business Summary is exactly what it sounds like: a summary of the organization. This includes:
The company name
Where it's headquartered
Its mission statement
2. Business Initiativesmarketing plan business initiatives templates Business Initiatives element of a marketing plan helps you Cork Ladies Bicycles Zone segment the various goals of your department. Be careful not to include big-picture company initiatives, which you'd normally find in a business plan. This section of your marketing plan should outline the projects that are specific to marketing. You'll also describe the goals of those projects and how those goals will be measured.
3. Customer Analysis
marketing plan customer analysis templateHere's where you'll conduct some basic market research. If your company has already done a thorough market research study, this section of your marketing plan might be easier to put together.