The art of gifting something, but ingeniously It is not the first time that a campaign practically gives consumers something for free to Phone Number Database one of its products. For example, Krispy Kreme promised doctors, parents and nurses in the United States (USA) to give them donuts if they had a child on February 29. In 2019, Corona also launched a promotion to "sell" beer in exchange for containers or other plastic waste, in an effort to Phone Number Database pollution in tourist areas. The Heineken campaign is successful because people like to be given gifts. But it is not all that is behind this campaign.
Audiences certainly love all the free stuff, but Phone Number Database also don't want to be given it just like that. Of course, it's not like they're going to reject goods that don't come with an experience. However, brands lose a great opportunity to have a very interesting interaction with their audiences. Giving away products and services is only part Phone Number Database of the marketing strategy. It is, so to speak, the hook of the campaign. But the activation must go much deeper, try to generate a more complex connection. One that allows the company to Phone Number Database a deep relationship with the people involved. If opportunities are not capitalized on, then companies are not thinking beyond promotion.
And along the way they lose valuable potential audience. The fast food chain managed to hire the former head chef of the industry leader Phone Number Database this campaign, in the best example of its great humor The Wendy's campaign is set to music with a song by classical composer Vivaldi In this commercial, the Breakfast Baconator is promoted, which should be available in the US from the beginning of Phone Number Database Also shown in the video is the brand's Frosty-cino, a mix between milkshake and cappuccino. One of the most common themes in advertising is the comparison between various rival brands. For example, following Burger King 's Moldy Whopper .