Except for some Internet companies category email list that are still incubating, they are still trying to see if there is a possibility of creating a small explosive product. The product manager of a product should be in the minority. However, when you disassemble a large product into small products, sometimes some of the requirements may be zero-to-one requirements. Unlike the former, you may have a better grasp of user portraits, and the team has a relatively high degree of running-in. Most of the current products only revolve around two things, user growth and category email list business realization . Part of user growth means an increase in new users, as well as an increase in DAU, WAU, and MAU for old users;
Commercial realization is to help category email list companies make money. Most Internet products spend money in rounds of financing to acquire users. Now is the time to make money from users. In the process of growth and monetization, especially in the process of monetization, the problem that will be encountered is the conflict with the user experience. On the one hand, the product hopes to be able to "just eat", on the other hand, it does not want to cause too much disturbance to users and a bad impression , and at the same time expect their products to have a good experience. How to balance business goals and user experience? Based on my category email list small observations and thoughts on common products in the past two years.
Membership model: the development of a category email list consumption habit Costco, a membership-based supermarket chain in the United States, the annual membership fee paid by members can help Costco reduce many operating and management costs, making the price of goods generally lower than other competitors, and membership fees are also Costco's important source of money one. The paid membership system for supermarkets is difficult to implement in the Chinese market. Costco opened a store in Minhang, Shanghai in September this year, and most people ran away after scouring the wool. Although offline membership is not easy, the online category email list membership model is easy to implement.