As of 2021, Pinterest is the 14th largest social network Phone Number List in the world with 459 million active users each month. world's most-used social platforms Source: The Global State of Digital 2021 And its advertising reach is impressive: Pinterest advertising Phone Number List audience overview Source: The Global State of Digital 2021 In fact, 80% of weekly Pinners have discovered a new brand or product on Pinterest. And Pinterest statistics show that both the Phone Number List number of Pinners and boards created, is increasing year over year. This platform can be particularly beneficial if your business targets the same demographic that loves and uses Pinterest.
The platform has historically attracted women and Phone Number List people who want to shop or start a new project. As of 2021, it’s becoming increasingly more popular with men and Gen Z-ers. Pinterest business audience demographic statistics Source: Pinterest Business Phone Number List Pinterest is also popular among people looking for positive inspiration — it’s not the platform for FOMO or controversial back-and-forths. Now that you know what Pinterest marketing is, time to move on to how you can market your business on Pinterest. Keep reading for 8 actionable tips. How to use Pinterest for business: 8 tips and tricks 1. Create a Pinterest marketing.
Strategy Just as you would with any other social Phone Number List media channel, start by drawing out a social media strategy for Pinterest — don’t just jump right in. Creating a Pinterest marketing strategy means: Setting SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound). On top of gaining a following on Pinterest, do you hope the Phone Number List platform will drive traffic to your website, increase sales for a specific product or drive sign-ups for an event? Learning about the general Pinterest audience and the demographic that is Phone Number List most likely to use this channel. Learning about your brand’s specific Pinterest target audience. Considering what your competitors are doing on this social media platform.